Luis Cooper

Swatch is the reason you can buy a Swiss-made watch today. That sentence is worth sitting with for a moment before looking at any specific model. In 1970, Switzerland produced 84 million watches and employed ninety thousand people in the industry. By 1983, those numbers had collapsed. Japanese manufacturers had introduced quartz movements that were … Read more

The watch world has a strange relationship with prestige. A watch made in a factory employing five thousand people, advertised in luxury magazines, and sold through department stores at a significant markup, arrives on your wrist with a brand story built over decades. A watch assembled by a team of eight people in a warehouse, … Read more

There is a specific moment most titanium watch owners describe. They put the watch on for the first time, close the clasp, and look at their wrist, feeling nothing. Not nothing wrong — nothing at all. The watch is there, and it is not there simultaneously. That sensation is what titanium does that no other … Read more

The wristwatch exists because of war. Before the First World War, men wore pocket watches. Officers synchronising attacks across multiple units found pocket watches impractical in a trench under fire. Strapping the watch to the wrist solved that problem. The need for precise, instantly readable timekeeping in demanding physical conditions shaped the fundamental design of … Read more

Nowadays people love to wear watches to make their life easy. There are a lot of different watches designed for various advantages. People buy watches for various other features along with durability. Those watches are the best with a durable and robust construction to facilitate the people. Rugged watches, often referred to as “tactical” or … Read more

There is a moment in watchmaking history that changed everything. On December 25, 1969, Seiko released the Astron — the world’s first quartz wristwatch. The movement’s accuracy was within 0.2 seconds per day, roughly 500 times more precise than the best mechanical watches available. Swiss manufacturers, who had built their entire industry on mechanical precision, … Read more