Do Watches Hold Value? | Myth Explained

Last Updated on September 24, 2022 by Luis Cooper

Do you remember your excitement when you opened your Christmas presents?

You pulled out the perfect gift, unwrapped it, and then waited for the moment when you could hold it in your hands?

That feeling of owning something you’ve been waiting for is called “value. “

But what happens when that feeling of value is taken away from you?

Do watches hold value?

It is a great question that many people have, but it’s also one of the tricky questions they can’t answer definitively.

Watches have a specific value, but it depends on the model, the maker, and the condition.

Like many people, you probably wear a watch to keep track of the time.

And if you’re like most people, you probably don’t overthink how much your watch is worth.

But like me, you’re always looking for ways to make your watch last longer and hold its value better. 

 It is a question that has been on my mind for a while now.

In today’s fast-paced world, it seems that watches are becoming less critical.

So, do watches hold their value?

Let’s take a look.

Watch weight is determined by several factors, including age, condition, and where they are purchased.

First off, it needs to be stated that timepieces shouldn’t be viewed as investments.

Nobody is ever dissatisfied if their timepiece holds its worth.

Therefore you should buy what you adore.

You can cringe when you look at the bank account after spending a significant sum of money on a luxury item.

Knowing it will sell for close to what you bought will minimize the agony.

Many watches will retain the majority of their value; however, not all will.

Some might even prove to be profitable investments that appreciate over time.

How To Determine The Value Of The Watch?

Here are the key elements that you or an evaluator would concentrate on to calculate the value of your timepiece.


A watch that is hard to find could be worth more.

A well-known brand’s limited edition or production run will almost certainly result in a significant boost in value.

This much should be obvious.

Unaffected by quality, a rare watch will cost more, as with everything else.

It shouldn’t be shocking that a rare watch may command a hefty premium considering the value of some vintage comic books, which can go for millions of dollars.

Examples of this are not simply the Rolex Daytona or the Submariner worn by Steve McQueen or Sean Connery.

These unique components each have a different form of additional value.

For the majority of individuals, this entails keeping an eye out for timepieces that are in demand.

A limited edition from a reputable manufacturer will almost certainly keep its value.

Additionally, nearly sure bets are anniversary and milestone watches.

The Make And Model:

It is most likely one of the prominent elements affecting your watch’s price.

Rolex is a select few brands that never loses value, regardless of how old they are.

Brands with a reputation for producing only a small number of watches or having intricate mechanisms also frequently have higher prices.

The future worth of a brand is greatly influenced by its reputation.

Premium watch brands like Patek Philippe, Audemars Piguet, and others invariably see their prices rise and maintain steady.

The same is true of Rolex, which has developed an identity for its brand that surpasses all others.

No of the model. Just having one of these emblems on your watch is a considerable advantage.

However, buying a watch from a new brand can make sense if you have a few dollars to risk.

In the coming future, it may not be worth anything.

However, if the company is successful, you’ll own one of their first watches from the production run, complete with the original packaging.

Condition Of The Timepiece:

A watch’s brand will be meaningless if it isn’t in good working order.

The value of the clock instantly decreases if the outside is substantially harmed or crucial components are absent.

Even a tiny scratch can sometimes reduce the weight.

Both the physical and functional conditions of your watch are analyzed.

The outcome is a condition grade, which assigns your watch a particular price range.

Market Value: (Do Watches Hold Value?)

One factor that determines the watch’s value is its market value.

You can learn a lot about what your watch or similar watches are selling for right now by taking some time to browse auctions or reseller websites.

Even online marketplaces like eBay can be a valuable resource for knowledge.


A timepiece is worth more the more in demand it is.

Genuine watches with their original marks and serial numbers are worth more.

By researching watch trading websites, you may quickly discover which eyes are presently in high order.

Why Some Watches Hold Their Value And Others Don’t:

Why do some watches hold value while others don’t?

Here are a few reasons.

Purpose-Built Watches:

More specifically designed watches tend to keep their value better than more broadly used watches.

One of the most recognizable watches in the world, for instance, is the Rolex Submariner, primarily attributed to its numerous dive watch features.

But most buyers don’t intend to go diving with it.

The more modern digital dive alarms scuba divers use today make automatic watches little more than an expensive backup.

Instead, they adore the design and history of the Submariner.

For the same reason, many of the most well-known timepieces are a tool, racing, and pilot’s watches.

They distinguish themselves from simple dress watches because they have more personality.

An Unusual Look:

Any watch that is “special” is likely to appreciate.

Consider timepieces with dial colors that are unusual for that manufacturer to offer or particular complications specific to that model.

For instance, specialized painted moon phase markers may be pretty valuable in the future.

If it features a unique design for that particular watchmaker, even a simple, uninteresting watch might be worth a lot of money.

Like rotating bezels, display casings, and other bells and whistles can raise a watch’s potential worth.

A Quality Brand:

The brand’s reputation significantly influences future brand value.

Premium watches from companies like Patek Philippe, Audemars Piguet, and others almost invariably increase in value and keep their worth.

The same is true of Rolex, which has developed a brand identity that is unmatched by any other.

Having even one of these emblems on your watch, regardless of the model, is a huge benefit.

Does The Value Of Watches Need To Be Maintained?

While storing a brand-new Rolex in a safe for years with the stickers still on has nothing to do with a love of watches, very few of us do it.

The majority of us want to use and wear our watches.

Therefore, regarding value retention, I think it’s safe to say that most watch enthusiasts aim to buy a watch that loses as little value as possible rather than gains significant returns or makes a quick profit.

We’re all looking for a fantastic, high-quality watch that we can enjoy wearing and retains much of its worth if we decide to sell.

A watch doesn’t need to hold onto its value.

While improved value retention may not improve the aesthetics or functionality of a watch, it does increase the availability and appeal of luxury timepieces to a larger market.

As a result, the sector is growing in popularity and significance globally.

Despite all the criticism, value retention is advantageous to the entire watch business for this reason alone.

Top Watch Brands That Will Hold Their Value:


They are undoubtedly the best in names that retain their worth over time, almost like real estate.

It is because this Swiss brand has a long and illustrious history.

Sir Edmund Hillary and Tenzing Norgay wore them as the first watch wearers on Mount Everest.

They were also the first watchmaker to design a dive watch, which is well renowned.

Thanks to these accomplishments, they have gained worldwide recognition and popularity as the most desirable watch brand.


These watches are far less expensive than the other brands, but they nonetheless maintain a high level of value.

The clock has accomplished a lot.

For starters, Buzz Aldrin wore the Speedmaster Professional Chronograph when he made the first lunar landing in 1969.

Patek Philippe:

Apart from its 177-year legacy, Patek Philippe is known for their exclusivity, strength, and class.

They once said, “You don’t own a Patek Philippe watch; you keep it for the next generation,” or words to that effect.

TAG Heuer:

The game didn’t begin with TAG Heuer till late.

The watchmaker was established in 1860 and has produced high-end timepieces for clients with various tastes.

However, the brand’s marketing strategy is what makes it successful.

TAG Heuer has been seen as a successful marketing ploy on the wrists of well-known individuals, including Chris Hemsworth and Elvis Presley.

Using their watches is much more delightful because they maintain the practical, vintage design while modernizing the internals.

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Hi, I'm Luis, the guy behind this site. I love wearing watches, especially ones that look great on small wrists (mine are about 6.3" around). The Watches Geek is dedicated to helping you learn about and buy watches that you will love wearing. I want this website to be the last destination for people to pick the best watches to fit their needs. You can find our unbiased reviews here on Thewatchesgeek.

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